cap no. 3 · creative director
Strategy, concept, words and the way a brand speaks in every market. I’ve helped name and launch brands like Maxx Royal and The Address Hotel Istanbul, and now I’m doing it again as cofounder of D5 Square, a global civic-tech platform.
right now
2025 – present
I cofounded D5 Square (formerly Democracy 5.0), a global civic-tech platform, and lead brand and marketing strategy, creative direction and localization across D5 Square and D5 Town: brand identity and guidelines, website and UX copy, social and campaign content, and AI-assisted content automation.
I also designed Dimo, the D5 Square mascot, and wove it into the brand, and I design D5 Square’s social media.
brands I’ve built
naming & launch TVC · Ogilvy Istanbul
Naming Etstur’s new upper-segment hotel brand and developing its launch TVC concept as copywriter at Ogilvy Istanbul, then creating the launch brochures for its second resort, Maxx Royal Kemer.
Read the case study →launch film · Ideascop
Writing the launch film for Emaar’s The Address in Istanbul: the full script and a scene-by-scene treatment.
Read the case study →host · branding · social media
A podcast I host, and whose brand identity and social media I created from scratch.
what I bring
Positioning, audiences and the story a brand tells, turned into a plan people can act on.
Setting the idea and the standard, then keeping every piece of work true to both.
Briefing and directing Turkish voice talent for tone and brand consistency, and approving the final takes.
See the full career timeline →
New brand, new market or a product that needs a voice. Tell me what you’re making.
Need the full agency? I bring in trusted partners when a project calls for it.
or find me on LinkedIn ↗
