about

The person under the hats.

Istanbul-based. Twenty years in advertising. Copywriter, translator and creative director, plus a podcast host and a cofounder on the side.

Say merhaba See the timeline
Portrait of Işıl Öztemel wearing a dark cap embroidered with “glocally yours”
glocally yours, Işıl

bio

Twenty years of making brands sound right.

Işıl Öztemel is an Istanbul-based Turkish language lead, copywriter and creative director with more than 20 years in advertising, transcreation and localization.

Trained as a copywriter at Ogilvy Istanbul (2005–2011), Işıl went on to cofound Superbeta, spent eight years as Senior Copywriter and Creative Strategist at Ideascop and, alongside it, took on projects with Cheil Worldwide Istanbul and ’74STUDIO. Throughout, Işıl has translated freelance since 2003, and today leads Turkish transcreation and localization for international LSPs, creative agencies and brand teams, on brands including Nike, PlayStation, Apple, Hilton, Amazon and Starbucks.

Işıl is the cofounder and Creative Director of D5 Square (formerly Democracy 5.0), a global civic-tech platform, leading its brand identity, website and UX copy, social and campaign content, the Dimo mascot and AI-assisted content automation. Işıl also hosts the Muhteşem 13. Yüzyıl podcast and created its brand identity and social media.

Whatever the brand, the job is the same: make it sound like it belongs here.

— Işıl
Based in
Istanbul, Türkiye · GMT+3
Languages
Turkish (native), English (full professional), Greek (limited working)
Education
BA Advertising, Istanbul Bilgi University
Tools
XTM, Bureau Works, Plunet
In the business since
2003
Find me on
LinkedIn ↗ · ProZ ↗

timeline

The road so far.

Plus: host of the Muhteşem 13. Yüzyıl podcast ↗

Say merhaba.

Whichever hat you need, the conversation starts on LinkedIn.

hello [at] isiloztemel [dot] com

or find me on LinkedIn ↗