Hi, I’m Işıl.
I wear (at least) three hats.Translator, copywriter, creative director. Twenty years of making brands sound right in Turkish, and building new ones from the first word.
Hover over a hat to see what’s under.Tap a hat to see what’s under.
the one I wear every day
TranslatorTurkish transcreation & localization
EN→TR transcreation, linguistic review and terminology for global brands like Nike, PlayStation and Hilton. Turkish that reads as written here, not translated.
- Transcreation
- Localization
- TVC localization
- LQA
- Terminology
- In-country review
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the one I started with
CopywriterTurkish campaigns, taglines & brand voice
Trained at Ogilvy Istanbul, eight years at Ideascop, plus stints at Cheil and ’74STUDIO. Two decades of Turkish campaigns and brand stories, from Mandarin Oriental to Turkcell.
- Campaigns
- TVC
- Taglines
- Brand voice
- Digital & social
- UX writing
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the one I wear right now
Creative DirectorBrand strategy & creative direction
Brand naming and launches, from Maxx Royal and The Address Hotel Istanbul to my podcast Muhteşem 13. Yüzyıl and D5 Square, the global civic-tech platform I cofounded.
- Brand launches
- VO direction
- Social media
- Podcast
- Brand strategy
- Creative direction
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