cap no. 1 · copywriter

Turkish copy with a point of view.

I learned the craft at Ogilvy Istanbul and have been writing Turkish campaigns, taglines and brand stories ever since, from luxury hotels and real estate to global FMCG.

Brief me What I write

what I write

Words that make people do something.

campaigns

Concepts & taglines

Big ideas and the lines that carry them, across TV, print, outdoor and digital.

brand voice

Tone of voice & manifestos

Defining how a brand speaks Turkish, and writing the guide so everyone else can too.

digital

Social, web & content

Always-on copy that keeps the brand’s voice from the homepage to the last caption.

hospitality

Hotels, travel & real estate

Years of writing for luxury hotels, resorts, travel platforms and landmark residential projects.

UX writing

Product & interface copy

Clear, human microcopy for apps and platforms, written to be localized from day one.

TVC

TVC & scripts

TV commercials and scripts written for the ear: stories that land in thirty seconds and sound right out loud.

where I’ve written

Twenty years, a lot of briefs.

BA Advertising, Istanbul Bilgi University.

case studies Maxx Royal: naming & launch TVC concept at Ogilvy Istanbul → The Address Hotel Istanbul: launch film script & treatment at Ideascop →

Got a brief?

Send it over. Rough is fine, I’ll help you sharpen it.

hello [at] isiloztemel [dot] com

or find me on LinkedIn ↗