01 · script
The script.
Writing the launch film from start to finish: its story, its words and the way it lands in under a minute.
case study · The Address Hotel Istanbul · Ideascop
Bringing a Dubai icon to Istanbul.
Emaar, the Dubai developer behind Burj Khalifa, was launching The Address in Istanbul: a premium hotel and residences. At Ideascop, I wrote the launch film, from the full script down to the scene-by-scene treatment.
the launch
- Client
- Emaar
- Agency
- Ideascop
- Role
- Scriptwriter & copywriter
- Scope
- Launch film script & treatment, print
the brief
A famous name, arriving in a new city.
The Address was already a byword for luxury in Dubai. Its Istanbul launch was a premium-segment debut, and the film had to introduce the brand to the city at the level people expected from Emaar.
what I did
The whole film, on paper first.
02 · treatment
Scene by scene.
A treatment for every scene, so the director, the crew and the client could all see the same film before a single frame was shot.
Created with the Ideascop team.
in print
The same world, on the page.
The magazine ad carried the film’s mood onto the page: black and white, the Bosphorus, and a single line doing the work.
HeadlineCazibenin lüksle buluştuğu yerde…“Where charm meets luxury…”
Body5 yıldızlı The Address Hotel’in hizmetiyle olağanüstü bir kent yaşamı… The Address Residence İstanbul’da.“Extraordinary city living, with the service of the five-star The Address Hotel… The Address Residence, now in Istanbul.”
Need a film written?
Scripts, treatments and the lines that carry them. Tell me what you’re making.
hello [at] isiloztemel [dot] comor find me on LinkedIn ↗