case study · D5 Square (formerly Democracy 5.0)
D5 Square is a digital assembly where people start votes, share ideas and shape the communities they live in, with every vote secured by blockchain. As cofounder and Creative Director, I’ve built its brand from the first word.
the challenge
Blockchain, DAOs, digital democracy: big, abstract ideas that most people scroll straight past. D5 Square needed to feel less like a crypto project and more like a place you’d want to walk into. Warm, open, and easy to join, whether or not you know what a blockchain is.
the idea
the line
A promise simple enough to fit on a sticker, and big enough to carry the whole platform.
Not a translation: the Turkish line turns the promise into a call to action.
the symbol
The oldest gesture in any assembly: asking to speak, and casting a vote. It works as an app icon, a sticker and a rallying sign.
the guide
A mascot built to do a job: turn “so how does blockchain work?” into a friendly chat. Dimo opens the conversation, explains the hard parts and stays with people as they find their way around.
“Selam! Ben Dimo. Democracy 5.0’da hep yanındayım.”“Hi! I’m Dimo. I’m always by your side at Democracy 5.0.”
the launch
D5 Square launched as Democracy 5.0, with a grid built to be read as a whole. Three panoramic rows set out the argument, one question each, and the posts above them bring in the brand, the slogan and Dimo.
what I did
Brand, voice, mascot, launch. Tell me what you’re making.
hello [at] isiloztemel [dot] comor find me on LinkedIn ↗